Responsible for the core business’s eCommerce data and analytics insights: extract, consolidate, present and analyze data as per Digital Marketing and E-commerce requirements
Develop and deliver reports from web platforms and queries from databases that summarize insights for review by management to summarize campaign performance and help drive marketing and business unit decisions.
Monitoring and analyzing e-commerce metrics and figures.
Transforming e-commerce data into operational insights.
Create a sustainable CRO process to identify customer friction points on the website for conversion into A/B testing opportunities.
Build an A/B testing process using tools like Google Optimize or Optimizely and work with E-Commerce Manager to implement best performing UX with IT.
Monitoring and analyzing e-commerce metrics and figures.
Transforming e-commerce data into operational insights.
Work with Enterprise Research team to leverage business intelligence platform to visualize data to inform key Marketing stakeholders, experience with Tableau a plus.
Collaborate with IT colleagues to manage advanced analytics requests tied to web properties.
Qualifications
Bachelor’s degree required (focus on Marketing or Data Science a plus).
3-5 years of experience in a data analytics role.
Good understanding of hospitality KPIs (Room nights, Revenue ADR, TREVPOR) and other revenue terminology
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