Purpose & Overall Relevance for the Organisation:
Help drive the development of the Global Sports Marketing Strategy for Football, Running, Training and specialist sports by providing sporting and regional insights to ensure strong adidas brand visibility and athlete / ambassador activation with the focus countries being Egypt, Morocco and Algeria.
Key Responsibilities:
Assist in identifying and signing the best current and next generation players and athletes across football, running, training and specialist sports
To service Sports Marketing Athletes, Partners and Federations including negotiating and maintenance of contracts.
Act as liaison between players, athletes, partners and adidas internal departments, including business units, brand activation, PR/newsroom and Trade Marketing.
To develop and manage contracted players and athletes seeding program.
Share professional knowledge and reports of the industry landscape to improve cross functional teams’ understanding of the broader sporting landscape across the MENA region.
Provide input into local marketing strategy based on global guidelines and regional insights.
Recommend and participate in the planning for future adidas projects and partnerships both across MENA with a focus on Egypt, Morocco and Algeria.
Work closely with the brand comms & digital teams to develop and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.
Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
Responsible for monitoring Sports Marketing financials (costs, return of investment, planning) in focus markets.
KPI’s:
Growth of Performance Categories Market Share within MENA and focus markets
Full activation tracking and delivery of contractual commitments across all partners
EM Net Sales, Category growth, FPST and DTC/E-com traffic.
MWB compliance.
Key Relationships:
Governmental / Sport entities, Global Sports Marketing, Activation, PR, Legal, Agencies, Franchise Partners and local athletes / ambassadors.
Knowledge, Experience and Capabilities
Extensive knowledge of football, running, training and LENA sporting landscape.
Ability to build and maintain key industry and high-profile relationships including governmental and sporting bodies.
Ability to exercise independent judgement and decision making.
Ability to network, influence and utilize internal and external resources.
Proficiency in MS Office (Word, Excel, Outlook).
Good oral, written, and presentation communication skills.
Required Education and Experience / Minimum Qualifications:
University degree in business, ideally with marketing and sales focus.
Minimum 7 years of Brand and Sports Marketing Experience with an agency or client-side consumer goods company.
Fluent written and spoken Arabic and English language skills.
