Digital Marketing Manager For Affsquare

 

Job Details

Experience Needed:7 To 10 Years

Career Level:Manager

Education Level:Not Specified

Salary:30000 To 40000 EGP Per Month, Commissions And Bonuses

Job Categories:

• Marketing/PR/Advertising

Job Description

• Planning, implementing, and supervising social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
• Design, build and maintain our social media presence.
• Leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Instrument conversion points and optimizes user funnels.
• Collaborate with advertisers and publishers ( Affiliates ).
• Mastering lead generation and sales conversion.
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
  Analyze web traffic metrics and suggest solutions to boost web presence.
• Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
• Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Work with the web development team to optimize copy for search engine optimization.
• Identifies the right influencers to partner with based on campaign goals.
• Enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
• Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for the best deployment of available funds.
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Managing, following up, developing, and improving customer campaigns and their marketing performance

• Job Requirements

  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Apply