Head of English Strategic Business Unit (ESBU) Marketing and Communications For British Council

Head of English Strategic Business Unit (ESBU) Marketing and Communications Jobs In Egypt And Career In British Council Vacancies In Cairo 2014
Employer    British Council
Job Title     Head of English Strategic Business Unit (ESBU) Marketing and Communications
Languages     •English language: (level B2 on CEF) •Written and spoken Arabic (level C1).
Country     Egypt
Job Category    Marketing
Job Type    Full Time
Description     1.Develop and manage internal and external market research for English on existing & potential customers, market trends, opportunities and competition, ensuring findings feed into strategy and planning. 2.Develop market segmentation with current and potential customer base to identify actionable segments, and address opportunities and challenges for penetration, product development and market development. 3.Develop marketing strategies that deliver an integrated approach across the three English products (Teaching Centres, Exams, and English for the Future), capitalising on common customer base, promoting synergies and economies of scale, and delivering maximum impact and business returns. 4.Lead internal stakeholders and external marketing, PR and digital agencies on all English marketing and communication efforts, ensuring all campaigns are based on sound briefs that support business and brand objectives, are customer-focused, closely adhere to brand guidelines and are produced to British Council standards. 5.Develop web and social media strategies to build British Council English online reputation and produce quarterly progress reports using metrics prescribed by Regional Digital team, or agreed with Regional ESBU Marcomms Head.
Qualifications    Minimum of 6-8 years of experience at middle or upper marketing management level, preferably within the Egypt market Evidence of ability to manage all aspects of marketing from conducting sound market analysis, establishing marketing plan and targeting potential clients, and generating timely marketing reports. •Business Management and development (Level 2)
Gender    Any
Experience    6 - 9 Years.
Other Skills    Marketing & customer service (Level 3) •Communications skills (Level 2) •Computer skills (Level 2)
Salary (L.E.)    8000 – 10000
Comments    Kindly note that the application form is mandatory for applying which is availableon the below link: 5http://www.britishcouncil.org.eg/en/about/jobs/head-english-sbu-marketing-and-communications All applications should be sent to: ESBU.Mangr@britishcouncil.org.eg  Deadline for receiving applications: Saturday 19 July 2014 at 5:00 PM 
Job Contact Email    http://www.britishcouncil.org.eg/en/about/jobs/head-english-sbu-marketing-and-communications Deadline for receiving applications: Saturday 19 July 2014 at 5:00 PM

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